Collection and use of User information
FIRST KEY collects two types of User information: computer information that is collected automatically, and personal information that you enter voluntarily.
Automatic collection of computer information
When you visit the Site, FIRST KEY does not automatically collect personal information from you or about you (such as your name or mailing address). However, the Site does place small files called “cookies” on your computer to automatically collect and store certain types of data from the computer that you use to access the Site. This information includes but is not limited to the following: browser and platform type (e.g., Internet Explorer browser on a PC platform); the Internet Service Provider, or “ISP” (e.g., AT&T); the Internet Protocol (IP) address unique to the computer; the number and length of visits; the pages visited; and the referral source (e.g., Google) and search terms that led to the Site page. FIRST KEY uses this computer information to assess interest in the Site and its pages, and for other internal business purposes.
Collection of voluntarily provided personal information
FIRST KEY also may request and collect certain personal information from Users who wish to be contacted by FIRST KEY or to receive FIRST KEY publications such as white papers and newsletters. This personal information may include the User’s name, email address, telephone number, and mailing address. FIRST KEY does not request or collect other personal information such as social security numbers, driver’s license numbers, or financial account numbers. You are under no obligation to provide any information about yourself, though certain information may be needed in order to respond to a request for information or publications. We will not attempt to match this personal information with IP addresses and other automatically collected information, except as may be necessary to police misuse of the Site. You may opt out of receiving communications from FIRST KEY by contacting the Site Administrator (see Section 10).
Disclosure of User information
User information collected through the Site is stored securely within the FIRST KEY network. FIRST KEY does not sell or transfer your information to unaffiliated third parties, except for the purposes of the operation of the Site, to comply with applicable law (including subpoena requests), and to respond to your request. For example, all information transmitted to or from the Site, including your computer information and User-entered personal information, may be accessible to nonaffiliated third-party vendors and contractors who provide services to FIRST KEY relating to the operation of the Site or the supply of requested information (e.g., analytics and optimization services). FIRST KEY has security agreements in place with these vendors and contractors. User information also may be disclosed in connection with a merger or the sale of FIRST KEY assets, and User information posted by the User on a FIRST KEY blog may be accessible to anyone visiting the blog. Aggregated or otherwise anonymous data may be used and shared for any purpose.
Disposal of User information
Upon its determination that records containing User information are no longer are of use to FIRST KEY, FIRST KEY will dispose of such records by secure means so that any personal information is no longer readable.
Review and changes to personal data
A User may review and update the personal information that FIRST KEY has collected regarding him or her by contacting the Site Administrator (see Section 12).
Links to other sites
Maintaining the security of your personal information is of utmost concern to FIRST KEY. FIRST KEY uses reasonable security measures to protect your personal information from unauthorized access. However, no system can be absolutely secure. Consequently, you should not transmit to the Site any health information or other information that you consider sensitive. FIRST KEY cannot warrant the security of your personal information transmitted to the Site, and you do so at your own risk.
The Site is administered by FIRST KEY’s webmaster. The webmaster can be contacted by email at
firstname.lastname@example.org or by regular mail at:
Revised – May 2014
Web Site Administrator
First Key Consulting, Inc.
1090 Homer Street, Suite 300
Vancouver, B.C. V6B 2W9