“In the fast paced business environment of today, business research is a cornerstone in any organization's effort to earn greater market share.” High-quality, comprehensive research helps organizations view the competitive landscape more clearly, and set the direction and policies most likely to achieve success.

First Key’s Business Research Services helps executives and managers monitor competitors and industry trends. First Key proves how business research is one of the most vital tools an organization can employ to increase competitiveness within the industry and how you can make your business research faster by utilizing our services.

Our business research services solve challenges for companies worldwide with our innovative products. We not only offer business intelligence necessary to move your company forward, but we also cater to all our customers’ information needs, brining together the information required in the most efficient manner and the most effective presentation.

First Key’s Business Research Services helps organizations maximize their return on investment in their research needs, while at the same time, lowering the manual effort required to gather information.

Qualitative and quantitative information can be presented in a variety of formats to suit your specific needs:

  • Summary Board Presentation on Key Issues/Trends in Powerpoint

  • Detailed Written Analysis in MS Word

  • Financial Dashboard with Key Performance Indicators and Valuation Benchmarks in a refreshable MS Excel file

  • Interactive web based Data Visualization Charts in HTML, Adobe, Powerpoint and Word formats


First Key utilizes a wide range of research databases and industry sources, developed in over 20 years of consulting exclusively to the beer industry, to deliver high quality business research to our clients.

"Beer is our business, our only business"
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Case Studies
  • Brand Acquisition Research. To help our client solve a severe under-utilization problem by expanding its portfolio of proven products, First Key conducted industry research focused on identifying potential brand targets. We delivered a list of brand acquisition or licensing targets based on predefined strategic marketing and operational considerations. Based on our analysis, we recommended a list of “best fit candidates” to pursue, and were subsequently asked to hold confidential discussions to determine the brand owner’s interest level. Our final report included a recommended "short-list" of available brands for consideration, based on a comprehensive analysis of their respective strengths, weakness, opportunities and threats, including highlights of our interviews.

  • Market Entry Strategy. Study for a client looking to enter the beer market in an overseas country. First Key conducted a detailed analysis of the country's policies, regulations, and standards for imported beer, and examined the beer market seasonality, segments, and historical sales information by region. A detailed analysis of the distribution system, and access to the distribution system was included. First Key delivered a comprehensive report including a recommended strategy identifying a focused step-by-step plan of action.