Wither the Seasonal Beer?
A commentary on the evolution of seasonal beer releases versus the coveted special releases.
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Is Non Alc Beer: Next Big Thing, or Next Profitable Thing?
A look into Non-Alcohol (NA) and Low-Alcohol (LA) beer and the impact Gen Z and Millennials will have on the emerging category.
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Is Beer Sailing in Uncharted Economic Waters?
If there’s a single most important driver of where the beer market is headed, it’s how beer drinkers feel about the economy, as measured by the Consumer Sentiment index.
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Different Drums: Beer and Cannabis
Are beer drinkers and cannabis users the same consumer? They may have less in common than most people assume. This article investigates whether personality data can explain variation in the real-world geographic performance of both beer and cannabis.
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Roots of the Microsegmentation Revolution
It is the era of microsegmentation. Of drinks, of occasions, and maybe of consumers. What are the underlying dynamics that have changed to spark this revolution?
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Addressing the Can Shortage
In this piece we look at the can shortage effects, both direct and, perhaps even more so, indirect.
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