Simon is Director, European Region at First Key. A proven and highly experienced leader with a multi-disciplined track record, Simon has held director-level appointments in manufacturing, logistics, sales and customer marketing. He has also operated at the management board-level with significant financial and operational accountability, throughout his successful and wide-ranging career in the brewing industry, including serving 10 years as the chief executive of The Institute of Brewing and Distilling (IBD).
Simon is a Master Brewer and has extensive experience in capital investment programmes, rationalization projects, industrial relations, change management, service/productivity improvements, organizational design, people development strategies, health and safety systems and compliance, and environmental systems and compliance. At First Key, Simon brings a deep understanding of the European beer business from the craft to multi-national scale. He also brings core strengths in shaping and driving change, building and developing teams, pace, energy, and delivery through analysis and action.